Privacy Policy

Last updated: March 18, 2025 This Privacy Policy describes how Ferntree Products (the "Site", "we", "us", or "our") collects, uses, and discloses your personal information when you visit, use our services, or make a purchase from ferntreeproducts.com.au (the "Site") or otherwise communicate with us regarding the Site (collectively, the "Services"). For purposes of this Privacy Policy, "you" and "your" means you as the user of the Services, whether you are a customer, website visitor, or another individual whose information we have collected pursuant to this Privacy Policy. We comply with the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs) when handling personal information.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on the Site, update the "Last updated" date and take any other steps required by applicable law.

How We Collect and Use Your Personal Information

To provide the Services, we collect personal information about you from a variety of sources, as set out below. The information that we collect and use varies depending on how you interact with us. In addition to the specific uses set out below, we may use information we collect about you to communicate with you, provide or improve the Services, comply with any applicable legal obligations, enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.

What Personal Information We Collect

The types of personal information we obtain about you depend on how you interact with our Site and use our Services. This may include:

  • Contact details: Name, address, phone number, and email.
  • Order information: Billing and shipping address, payment confirmation, email address, and phone number.
  • Account information: Username, password, security questions.
  • Customer support information: Messages and communications sent to us.
  • Usage data: Information about how you access and use our Site, including device information, IP address, and browsing history.
  • Third-party data: Information from service providers such as Shopify and payment processors.

How We Use Your Personal Information

We use your personal information for purposes including:

  • Providing Products and Services: Processing orders, shipping, customer support, and fulfilling contractual obligations.
  • Marketing and Advertising: Sending promotional emails, personalizing ads, and improving our marketing efforts. You may opt out of marketing communications at any time by clicking "unsubscribe" in our emails or contacting us directly.
  • Security and Fraud Prevention: Detecting, investigating, and preventing fraud or security issues.
  • Compliance with Legal Obligations: Meeting our obligations under Australian law.

Meta Business Tools and Data Sharing

We use Meta Business Tools, including the Meta Pixel, Advanced Matching, and the Conversions API, to help us better understand customer interactions, improve the shopping experience, and deliver relevant and personalized advertising on Facebook and Instagram.

This allows us to:

  • Show you products and offers that match your interests.
  • Understand how you interact with our website so we can improve functionality and customer experience.
  • Measure the effectiveness of our advertising campaigns.

The data shared with Meta may include information about actions taken on our site (such as pages visited, items added to cart, purchases made), device details, and other identifiers. This data sharing is configured in accordance with Meta’s Business Tools Terms, and we do not share any sensitive personal information or data that violates Meta’s policies.

We share this data under the lawful basis of legitimate business interests and consent, and we have taken steps to ensure responsible data handling, security, and compliance with privacy laws.

You have control over this data. If you wish to view, manage, or disconnect activity data shared with Facebook, you can do so through your Off-Facebook Activity settings, available here.

For more information about how Meta uses data, please refer to:

Our goal is to be transparent and ensure that the data we use enhances your experience, while respecting your privacy choices.  

Cookies

We use cookies and similar tracking technologies to improve your experience. You can manage or disable cookies in your browser settings; however, doing so may affect functionality.

How We Disclose Personal Information

We may disclose your personal information to:

  • Service providers: Including IT management, payment processors, data analytics, and customer support.
  • Business and marketing partners: For promotional purposes where permitted by law.
  • Legal compliance: If required by law or legal authorities.
  • Overseas recipients: We may transfer your data outside Australia. If we do, we will ensure compliance with the APPs and take reasonable steps to protect your information.

Data Retention

We retain personal information only as long as necessary for our business operations, legal compliance, and other legitimate purposes. When no longer required, we will take reasonable steps to destroy or de-identify personal information in accordance with APP 11.2.

Your Rights

Under the Privacy Act 1988 (Cth), you have the right to:

  • Access your personal information
  • Request corrections to inaccurate information
  • Request deletion of your personal data
  • Withdraw consent for data processing (where applicable)
  • Restrict processing of your personal data
  • Opt-out of direct marketing communications

To exercise these rights, contact us using the details below. We may require verification of your identity before processing requests.

Complaints

If you have a privacy complaint, please contact us. If you are not satisfied with our response, you may escalate your complaint to the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

International Users

If we transfer your personal information outside Australia, we will take reasonable steps to ensure it is protected in accordance with Australian privacy laws.

Contact Us

For any privacy-related questions or to exercise your rights, please contact us at: